adidas city runs – Shoreditch 10km – 8/10/17

Shoreditch 10km start

The Shoreditch 10km was the inaugural adidas City Run.

The blurb says –

The first in a brand new series of 10k runs across your capital. The Shoreditch 10k takes in some of east London’s trendiest haunts and favourite neighbourhood hotspots. Explore the city with thousands of runners.

I’m not quite sure what the concept is. Is it about making running trendy and urban? Is it about adidas marketing and controlling their own events? Maybe its about participation? Continue reading “adidas city runs – Shoreditch 10km – 8/10/17”